{"id":21619,"date":"2025-10-21T18:00:00","date_gmt":"2025-10-21T17:00:00","guid":{"rendered":"https:\/\/www.funminews.com\/?p=21619"},"modified":"2025-10-21T13:41:27","modified_gmt":"2025-10-21T12:41:27","slug":"butterscotch-and-beats-is-guinness-smooth-a-trojan-horse-for-youth-alcohol-consumption","status":"publish","type":"post","link":"https:\/\/www.funminews.com\/index.php\/2025\/10\/21\/butterscotch-and-beats-is-guinness-smooth-a-trojan-horse-for-youth-alcohol-consumption\/","title":{"rendered":"Butterscotch and Beats: Is Guinness Smooth a Trojan Horse for Youth Alcohol Consumption?"},"content":{"rendered":"\n

UYO, Nigeria (FN) \u2014 Guinness Nigeria has introduced a new stout variant, Guinness Smooth, at a high-profile launch event in Uyo, Akwa Ibom State, aiming to attract younger consumers with a lighter, fruit-infused alternative to its classic brew.<\/p>\n\n\n\n

The launch, held over the weekend, featured live music, entertainment, and appearances by local celebrities, including Guinness World Record holder in radio broadcasting George Essien, popularly known as Mighty George. Hundreds of guests gathered to sample the new product and celebrate the brand\u2019s expansion.<\/p>\n\n\n\n

Guinness Smooth is described by the company as a refreshing, easy-drinking stout with fruity and butterscotch notes. Attendees praised the drink\u2019s mild profile, saying it was more approachable than traditional stout offerings.<\/p>\n\n\n\n

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Odinakachi Njoku, brand manager for Guinness Nigeria, said the new product reflects the company\u2019s commitment to innovation while honoring its heritage. \u201cGuinness has a long-standing presence in Nigeria and across Africa,\u201d Njoku said. \u201cThis launch is part of our journey to expand the Guinness family.\u201d<\/p>\n\n\n\n

Njoku said Uyo was chosen for the launch because of its vibrant youth culture and nightlife. \u201cWe\u2019re here to celebrate the people and strengthen our relationship with them,\u201d he said.<\/p>\n\n\n\n

Carl Mbagwu, head of division for Guinness Nigeria\u2019s eastern region, said Guinness Smooth offers a distinct experience compared to the original Guinness Stout. \u201cIt\u2019s smoother, richer, and easier to drink,\u201d Mbagwu said. \u201cUyo is a key market for growth and engagement.\u201d<\/p>\n\n\n\n

The company also emphasized its commitment to responsible drinking and local economic development. Guinness Nigeria partnered with local vendors, entertainers, and event organizers to support the community during the launch.<\/p>\n\n\n\n

\u201cWe believe in investing in the communities where we operate,\u201d Njoku said. \u201cThis event is not just about a new product \u2014 it\u2019s about building relationships.\u201d<\/p>\n\n\n\n

Guinness Nigeria is a subsidiary of Diageo Plc, one of the world\u2019s largest producers of alcoholic beverages. The company has operated in Nigeria for decades and continues to expand its product offerings to meet changing consumer preferences.<\/p>\n\n\n\n

With Guinness Smooth now available in Akwa Ibom, the company plans to roll out the product in other regions, positioning it as a modern, culturally resonant addition to its portfolio.<\/p>\n","protected":false},"excerpt":{"rendered":"

UYO, Nigeria (FN) \u2014 Guinness Nigeria has introduced a new stout variant, Guinness Smooth, at a high-profile launch event in Uyo, Akwa Ibom State, aiming to attract younger consumers with a lighter, fruit-infused alternative to its classic brew. The launch, held over the weekend, featured live music, entertainment, and appearances by local celebrities, including Guinness […]<\/p>\n","protected":false},"author":2,"featured_media":21625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,3],"tags":[],"class_list":["post-21619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-naija-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.funminews.com\/wp-content\/uploads\/2025\/10\/Guinness-Nigeria-e1761050444540.webp?fit=500%2C753&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.funminews.com\/index.php\/wp-json\/wp\/v2\/posts\/21619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.funminews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.funminews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.funminews.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.funminews.com\/index.php\/wp-json\/wp\/v2\/comments?post=21619"}],"version-history":[{"count":1,"href":"https:\/\/www.funminews.com\/index.php\/wp-json\/wp\/v2\/posts\/21619\/revisions"}],"predecessor-version":[{"id":21626,"href":"https:\/\/www.funminews.com\/index.php\/wp-json\/wp\/v2\/posts\/21619\/revisions\/21626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.funminews.com\/index.php\/wp-json\/wp\/v2\/media\/21625"}],"wp:attachment":[{"href":"https:\/\/www.funminews.com\/index.php\/wp-json\/wp\/v2\/media?parent=21619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.funminews.com\/index.php\/wp-json\/wp\/v2\/categories?post=21619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.funminews.com\/index.php\/wp-json\/wp\/v2\/tags?post=21619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}