A growing number of Nigerians are turning to social media platforms in search of medical advice, alternative treatments, and miracle cures as rising healthcare costs and alleged extortion in hospitals continue to push patients to desperation. From Facebook and TikTok to WhatsApp groups, the internet has become a refuge for those who can no longer afford conventional medical services — but experts warn that the trend poses serious health risks.
Several patients who spoke with journalists expressed frustration over what they described as “inhuman treatment” and “exploitative fees” in public and private hospitals. Many claimed that doctors and nurses demand bribes before offering basic attention, while hospitals often insist on full payment before emergencies are attended to. “When I fell ill, I was asked to deposit ₦200,000 before any test could be done. I had no choice but to seek help online,” said a Lagos resident, who admitted she later resorted to herbal remedies recommended by a TikTok influencer.
Health analysts have described the situation as a dangerous shift fueled by economic hardship and a crumbling healthcare system. They say the increasing reliance on social media “self-medication” reflects both a loss of trust in the medical establishment and a growing culture of misinformation. “The danger is that many of these so-called online ‘doctors’ are unqualified and promote unsafe practices,” said Dr. Tunde Akinola, a public health expert. “People are now risking their lives because they cannot afford real healthcare.”
Investigations revealed a surge in online health influencers, many without medical credentials, offering miracle cures for chronic illnesses such as diabetes, hypertension, infertility, and cancer. These influencers often showcase before-and-after videos and testimonials, drawing thousands of desperate followers. In several cases, patients have suffered complications after using unverified products sold through these platforms. Yet, regulatory agencies admit that monitoring and curbing such activities online remain a major challenge.
The Federal Ministry of Health has warned Nigerians against seeking medical treatment from unverified online sources, stressing that the government is working to improve access to affordable healthcare. A spokesperson for the ministry said plans were underway to strengthen regulation of medical practice, curb extortion in hospitals, and enhance digital health education. “We understand the frustration many citizens feel, but turning to unregulated social media advice can be deadly,” the statement read.
Meanwhile, some doctors have blamed the crisis on systemic failures within the healthcare sector, including underfunding, low wages, and lack of infrastructure. They argue that both medical practitioners and patients are victims of a broken system that leaves hospitals struggling to function. “When hospitals lack equipment and staff are owed salaries, corruption finds a way in. Patients pay the price,” a senior doctor at the University College Hospital, Ibadan, said.
As more Nigerians lose confidence in traditional healthcare, social media continues to fill the gap — offering hope, misinformation, and sometimes tragedy. Experts are calling for urgent reforms to restore trust in the medical system and protect vulnerable citizens from the dangers of digital deception. Without decisive action, they warn, the line between healthcare and online exploitation will only continue to blur.
