CALABAR, Nigeria (FN) — The Cross River State Government and First Bank of Nigeria Limited have teamed up to promote tourism and investment through golf, in what officials describe as a new chapter for sports-driven economic growth in southern Nigeria.
The partnership was showcased during the 2025 Governor’s Golf and Business Tournament at the Calabar Golf Club, drawing golfers, investors, and state officials from across the country.
Governor Bassey Otu said the initiative aligns with his administration’s vision to make tourism and sports key pillars of Cross River’s economic revival. “Golf is not just a game; it’s a global business network,” Otu said. “We are creating an avenue where leisure meets opportunity and where visitors can enjoy the greenery of our land and the richness of our culture.”
First Bank’s Group Managing Director, Adesola Adeduntan, said the partnership reflects the bank’s long-standing commitment to sports and community development. “For nearly a century, we have supported golf tournaments in Calabar and Lagos. Golf represents health, unity, and enterprise — values at the heart of First Bank’s mission,” he said.
State Commissioner for Finance, Michael Odere, described the tournament as more than a sporting event. “This is an economic platform that connects investors and entrepreneurs,” he said. “The revenue generated through tourism, hospitality, and local commerce will directly benefit our people.”
Residents in Calabar welcomed the initiative, saying it could restore the city’s reputation as Nigeria’s tourism capital. “We used to be the pride of tourism, but things slowed down,” said local business owner Grace Ekpenyong. “If golf brings people back to our hotels and markets, that’s good for everyone.”
Some participants at the tournament also praised the organization and the government’s commitment. “The course is well-maintained, and it’s refreshing to see a state using sports for development,” said Lagos-based golfer Tony Eze. “If sustained, this could attract regional and international players.”
However, a few residents urged the government to ensure the partnership leads to tangible results. “We’ve seen big promises before,” said Uyo-based entrepreneur Charles Okon. “They need to improve infrastructure — roads, power, and hospitality — for tourists to truly come.”
Government officials say those concerns are being addressed. The state’s tourism board confirmed that new infrastructure and hospitality upgrades are planned to complement the golfing initiative. “This is part of a broader tourism master plan,” said a spokesperson for the Ministry of Culture and Tourism.
Observers say the partnership could boost Calabar’s economy if it’s sustained and linked with other tourism assets such as the Tinapa Resort, Obudu Mountain Resort, and the annual Calabar Carnival.
Governor Otu said the state will continue to collaborate with the private sector to make Cross River “a destination of choice for both recreation and investment.”
