LAGOS, Nigeria (FN) — Heineken is celebrating 10 years of partnership with Lagos Fashion Week, a collaboration that has helped shape African fashion and elevate Lagos’ global cultural influence. The Nigerian government has commended the initiative, describing it as a benchmark for public-private synergy in the creative sector.
The milestone was marked with a press cocktail held Friday at Nomaada in Victoria Island, where designers, media professionals, and cultural tastemakers gathered to honor Heineken’s commitment to fashion and innovation.
The event also set the tone for the 15th anniversary edition of Lagos Fashion Week, scheduled to run from Oct. 29 to Nov. 2, showcasing Africa’s leading designers and fashion entrepreneurs.
Through its “City of Cities: Where Taste Rules” campaign, Heineken is spotlighting its role in blending global craftsmanship with local creativity, emphasizing sustainability, innovation, and cultural pride.
What began in 2015 as a sponsorship has evolved into a strategic partnership that has empowered African designers and expanded the continent’s creative footprint internationally.
Heineken has backed landmark initiatives such as the Africa Inspired Collection by designers Lulu Mutuli and Azra Walji, while amplifying African fashion on global platforms. Its involvement has shaped conversations around originality, craftsmanship, and sustainable innovation.
Speaking on behalf of the federal government, a representative from the Ministry of Art, Culture and Creative Economy praised the partnership, saying, “This is the kind of long-term investment that drives cultural relevance and economic growth. Lagos Fashion Week is now a global brand, and Heineken’s role has been pivotal.”
Sandra Amachree, Head of Marketing and Communications at Nigerian Breweries Plc, said the partnership reflects Heineken’s commitment to cultural innovation. “For 10 years, we have championed sustainability, encouraged cross-industry collaboration, and supported the growth of African fashion with a vision for lasting cultural impact,” she said.
As Lagos Fashion Week celebrates its 15th edition, Heineken is raising a toast to Lagos—the City of Cities—and to a new generation of African designers redefining global style.
The government’s endorsement adds weight to the celebration, reinforcing Lagos’ position as a rising fashion capital and a hub for creative excellence across the continent.
