Nigerian actress Iyabo Ojo has defended her unconventional approach to promoting her latest film, responding to critics who questioned her use of dance and colloquial expressions on social media.
Ojo, a veteran of Nollywood and one of the industry’s most recognizable figures, sparked debate after posting a video in which she danced while urging fans to support the movie. In the clip, she quipped in Pidgin English: “Make I no dance ke? Oya say, tufi kwa.” The phrase, loosely translated, means “Why shouldn’t I dance? Say it’s not possible.”
Her comments came after some observers suggested her promotional style was unprofessional or distracting. Ojo dismissed the criticism, saying her methods reflect both her personality and the evolving nature of film marketing in Nigeria. “I am an entertainer, and I will always find creative ways to connect with my audience,” she said.
The exchange highlights the growing role of social media in Nollywood’s publicity campaigns. With platforms like Instagram and TikTok shaping audience engagement, actors and producers increasingly rely on viral content to generate buzz. Ojo’s dance video quickly spread across Nigerian online communities, drawing both praise and skepticism.
Supporters argue her approach is refreshing and authentic, helping to humanize celebrities and bring attention to films in a crowded market. Critics counter that such tactics risk trivializing serious artistic work. The debate reflects broader tensions in Nollywood between traditional promotional strategies and the fast‑paced, personality‑driven culture of digital media.
Ojo’s career has long been marked by bold choices. Known for her outspoken views and willingness to challenge norms, she has built a reputation as both an actress and a cultural influencer. Her defense of her promotional style underscores her determination to remain relevant in an industry where competition for audience attention is fierce.
For international readers, the controversy illustrates how Nollywood — Africa’s largest film industry — is adapting to global trends. As streaming platforms expand and Nigerian films reach wider audiences, marketing strategies are evolving to blend local culture with digital innovation. Ojo’s dance video may be unconventional, but it reflects a larger shift toward personality‑driven promotion that resonates with younger viewers.
Whether her critics are convinced or not, Ojo’s stance is clear: she will continue to embrace creativity and humor in her work. “I dance because I can, and because it brings joy,” she said. “That’s what entertainment is all about.”
