The Confederation of African Football (CAF) has announced a significant partnership with Danone, a global leader in food and nutrition, making Danone FanMilk an official partner of the ongoing Women’s Africa Cup of Nations (WAFCON) 2024 and the forthcoming Africa Cup of Nations (AFCON) 2025. This partnership underscores the commitment of both organizations to promoting football and nutrition across Africa.
CAF President Patrice Motsepe expressed his enthusiasm about the partnership, stating, “CAF is pleased to welcome Danone as one of its official partners as this sends a strong message of growth and commitment. We will work together to meet the nutritional needs of all those involved in these competitions.” This collaboration aims to ensure that participants, officials, and fans have access to nutritious food and beverages, enhancing their overall experience and performance.
Danone’s CEO, Antoine de Saint-Affrique, highlighted the company’s mission to bring health through food to as many people as possible. He said, “This partnership fully reflects our mission which is to bring health through food to as many people as possible. The values of these competitions – proximity, transmission, and celebration – deeply resonate with those of Danone. We are proud to be part of these iconic events to showcase our brands and vision across Africa.”
The Country Director of Danone FanMilk, Kayode Adebiyi, emphasized the company’s commitment to working alongside CAF to support the African Schools’ Football Programme. This initiative aims to promote football development and healthy lifestyles among young people across the continent. Adebiyi noted that Danone FanMilk is dedicated to nourishing the passion of football fans across Africa, aligning with CAF’s mission to grow the sport.
This partnership is expected to have a positive impact on the football community, providing nutritious food options and promoting healthy eating habits. It also highlights the growing importance of sports sponsorship and partnerships in Africa, as companies seek to engage with fans and promote their brands through high-profile events.
The partnership between CAF and Danone FanMilk is a significant step towards promoting football and nutrition in Africa. As the continent prepares for the AFCON 2025 and WAFCON 2024, this collaboration is set to make a lasting impact on the football community and beyond.
