The Abuja property market is experiencing a major boom, marked by rising demand, increasing prices, and heightened investor interest. In an exclusive interview with FunmiNews Nigeria, Jacob Olanrewaju Oyewole, Partner at Hush Homes Ltd., gave a comprehensive insight into the city’s dynamic real estate sector, the opportunities available, and the challenges confronting developers and investors.
Oyewole, whose academic background is in Geography from the University of Technology Yola (now Modibbo Adama University), also holds a Postgraduate Diploma in Customer Relationship Management. His journey into real estate was not straightforward. He began in mobile banking, assessing creditworthiness and financing projects, where he frequently dealt with clients seeking loans for property acquisition. Combined with years of sales experience, these exposures revealed the vast potential of the property sector and inspired his transition into real estate.
Explaining what drew him into the industry, Oyewole said he was motivated by two factors: the tangible nature of real estate as a secure asset class and its strategic impact on the economy. “There is a profound sense of fulfillment in helping a client find a home or secure a prime commercial property that becomes a legacy asset. Real estate is a critical driver of any economy,” he told FunmiNews Nigeria.
As a Partner at Hush Homes Ltd., a full-service real estate firm with offices in Abuja and Asaba, Oyewole oversees property sales, management, and investment advisory. The company, he said, operates on the pillars of integrity, deep market knowledge, and tailored client solutions. For enquiries, Hush Homes Ltd. can be reached at Phone: +234 703 350 5344, Email: info@hushhomesng.com, or at its Abuja office at 26 T.O.S Benson Crescent, Utako.
Reviewing his career over the past five years, Oyewole cited two achievements as most significant: building a trusted and reputable brand that has become a household name in the sector, and successfully curating and closing major real estate investment deals, including those involving international investors targeting Abuja’s emerging districts.
According to him, Abuja’s market today is “dynamic and resilient,” with demand surging across both residential and commercial spaces. “It’s a landlord’s market, with rising rental and purchase prices in prime and serviced districts,” he noted. However, affordability remains a pressing issue for middle- and low-income earners. He identified Gudu District (nicknamed “the new Maitama”), Lugbe along the Airport Road, Karsana within the Gwarimpa axis, and locations like Wuye, Kuje, Kabusa, and Kyami as hotspots for both premium and affordable property development.
Several factors, Oyewole explained, are driving this growth: population influx into Abuja due to its relative security, ongoing infrastructure projects such as the Airport Expressway and new district developments, and sustained economic activity linked to government, embassies, and contractors. Still, challenges abound. Inflation, which has pushed construction costs up by more than 25 percent, high interest rates that make financing difficult, multiple taxation, bureaucratic delays in land title documentation, and infrastructure deficits are among the biggest obstacles facing investors and developers.
Looking ahead, Oyewole remains cautiously optimistic about the next three to five years. He foresees continued property value appreciation, growing adoption of PropTech for transactions and property management, and a widening affordable housing gap that presents huge opportunities for innovative developers. “Due diligence is non-negotiable, location is still king, and real estate in Abuja is a long-term game. Investors must be patient for their investments to mature,” he advised.
