Billionaire Diplomacy: Tinubu Courts Denmark’s Elite Amid 50Billion Dollars Investment Claims.

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President Tinubu recieves Anders Holch Povlsen at Aso Rock
President Tinubu recieves Anders Holch Povlsen at Aso Rock

ABUJA, Nigeria (FN) — President Bola Tinubu on Tuesday received Denmark’s richest man, Anders Holch Povlsen, at the State House in Abuja, as part of efforts to deepen Nigeria’s economic ties with Denmark and attract foreign investment.

Povlsen, chief executive officer of fashion company Bestseller and chairman of the Bestseller Foundation, was accompanied by Danish Ambassador to Nigeria Jens Bach Hansen and other senior Danish officials. Nigerian officials present included Chief of Staff Femi Gbajabiamila and Minister of Communications, Innovation and Digital Economy Dr. Bosun Tijani.

President Tinubu described the meeting as “a strategic step toward building sustainable partnerships that will benefit Nigeria’s economy and youth.” He emphasized the importance of innovation and private-sector collaboration in driving national development. “We are open for business and committed to creating an environment where global investors can thrive,” Tinubu said.

Povlsen praised Nigeria’s potential and expressed interest in exploring opportunities in fashion, technology, and sustainability. “Nigeria has a vibrant culture and a dynamic youth population. We see great potential for collaboration,” he said.

Minister Tijani highlighted the importance of digital infrastructure and innovation in attracting foreign capital. “This visit aligns with our broader strategy to position Nigeria as a hub for tech-driven growth,” he said.

Chief of Staff Gbajabiamila noted that the administration’s diplomatic outreach was yielding results. “This is one of many engagements that reflect our commitment to economic diplomacy,” he said.

The meeting comes amid a broader push by the Tinubu administration to strengthen international partnerships. According to Minister of Industry, Trade and Investment Dr. Jumoke Oduwole, the president’s foreign trips have generated proposed investment commitments totaling $50.8 billion.

“As of December, Mr. President’s over 30 international trips have generated 50.8 billion Dollars in announcements,” Oduwole said, adding that the government is focused on converting these pledges into tangible outcomes.

Povlsen’s visit is expected to open new avenues for trade, innovation, and philanthropic collaboration between Nigeria and Denmark.

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