The Confederation of African Football (CAF) has unveiled “Born Winners” as the official slogan for the 2024 Women’s Africa Cup of Nations in Morocco. The theme is a celebration of the resilient and purpose-driven women shaping the future of African football. According to CAF, the slogan reflects the identity of African women who embody a winning spirit both on and off the pitch.
The slogan was unveiled in a video featuring members of Nigeria’s 2016 WAFCON-winning squad and current Super Falcons defender Michelle Alozie. CAF described the theme as a tribute to the spirit of African women who embody victory, in sport, in society, and in every corner of life. “Born Winners is more than just a rallying cry; it is a declaration of identity,” CAF stated.
The theme honors African women who are the driving force behind football on the continent, from grassroots pioneers to elite stars. CAF emphasized the broader symbolism of the slogan, stating that it captures more than just on-field success. “It underlines a legacy of determination, ambition, and societal impact,” the continental football body said.
The unveiling of “Born Winners” has drawn comparisons to Mission X, the Nigeria Football Federation’s campaign launched for the Super Falcons as they chase a record-extending 10th WAFCON title. Both campaigns align in highlighting identity, leadership, and the power of African women in sport.
With the 2024 Women’s Africa Cup of Nations set to kick off in Morocco, Nigeria’s Super Falcons are preparing to take on the best teams in Africa. They are in Group B, where they will face Tunisia, Botswana, and Algeria. The team will begin their campaign on Sunday, July 6, against Tunisia in Casablanca.
The “Born Winners” theme is rooted in real stories of triumph and leadership, signaling the end of waiting and the rise of purpose-driven leadership, pride, and power. As the tournament approaches, fans are eagerly anticipating the exciting matches and inspiring performances from the participating teams.
